Director, Menard Polska Warsaw, Poland
«Strengthen our roots close to our clients.»
Manuel Peltier, Chairman and Chief Executive, Soletanche Freyssinet: Our organisational model is based on our local teams with strong local roots who are highly familiar with their markets and clients. Soletanche Freyssinet's activity is therefore handled by Polish teams in Poland and Mexican teams in Mexico, for example. Client proximity enables the teams to be very responsive. They also handle their own business development, for which they can call on pooled Group support services – including technical, engineering, equipment, product and major projects management expertise – as required.
Jakub Saloni: Where Menard's activity was once driven by major projects, especially in the Middle East, the current momentum in the United States and Europe is driven by regional projects of all sizes. We are careful to firmly strengthen our local roots, to penetrate even deeper into the heart of the markets we operate in, and move closer to our clients. Though it may work for Menard, is Soletanche Freyssinet’s local-global model still relevant in the face of current market evolution, and how can we expand into areas where none of our brands are present?
Manuel Peltier: This model works well, and that’s why we are continuing to strengthen it. Even so, not all of our brands have the same kind of international presence. For each of them, there are still countries or entire geographical regions yet to be conquered. Here too, our Group's strength lies in the fact that it can leverage in-house synergies to step up geographical expansion for some business lines. For example, the Soletanche Bachy and Menard teams worked together to place Menard's operations in Poland on a firm footing. And to this day, Soletanche Bachy, which has long operated in Latin America, is in a good position to help expand all our other business activities there.
Jakub Saloni: In Poland, Menard is now well established as a fully mature company. I think it is important to help the subsidiaries fine-tune their strategic positioning, to keep creating links between our various business activities and entities and to facilitate knowledge-sharing for the benefit of our clients.